Are you our new Growth Marketing Manager?
Salary: £37,000pa/44,200 (ft or pro-rata)
Hours: 30 per week full time hours may be considered worked at any time through the week between 7am 7pm UK/Ireland time
Direct reports: None
Working alongside: Growth Marketing Exec
Reporting to: Head of Growth Marketing
Location: Fully remote, UK or Ireland. Occasional travel to sector events and team meetings.
About the role
Since day one, Fundraising Everywhere has been known for hosting innovative, inclusive, and useful virtual events. As we grow, it s essential that we continue to engage with our community in the best way possible as well as develop our marketing approach to best meet their needs.
We now host monthly online conferences, workshops, and webinars with adhoc in-person networking events in various cities across the UK and Ireland for over 15,000 people.
This person will support the marketing of Fundraising Everywhere (FE), contributing to the email strategy and leading on execution of emails primarily (including sales, retention and journeys), as well as social media activities (paid and organic), content creation, reporting and PR support.
The purpose of the role is to support the existing marketing function to increase participation numbers to Fundraising Everywhere events, grow and retain our Membership base as well as brand awareness.
This will include:
- Email
- Email analysis: performance, content, journeys
- Strategic recommendations
- Email; sales & retention, journeys (welcome, conversion, retention, reactivation)
- Copywriting & graphic creation
- Journey mapping
- Mailing list management
- Regular testing and improvements
Organic & paid social ( Supported by Growth Marketing Executive)
- Copywriting & graphic creation
- Social media content generation and scheduling
- Will work across platforms including Linkedin, Facebook, Instagram and YouTube
- Management of lead gen & straight to membership activity
- Community moderation and management
- Reporting & analysis, insights
Website
- Blog development (including managing and uploading guest blogs)
- Conversion flow optimisation
- SEO ( supported by external agency )
- CMS
- Reporting & analysis, insight
Affiliates
- Content generation including generation of promo packs
- Support affiliates with event content, collateral and communications
Creative development
- Canva
- Working closely with video editor
General
- Contributes to team meetings
- Contributes to marketing planning
- Contributes to event curation
Key relationships
- Head of Growth Marketing
- Growth Marketing Exec
- Head of Community Engagement & Relationships
- Third party agencies/freelancers
- Online community via mailing list and social media
- Directors
- External suppliers or freelancers for graphic design, editing etc.
- Affiliates
What we offer
- Flexible and remote working
- Christmas close down
- 23 days holiday plus UK Bank Holidays (includes Christmas close down)
- Training budget
- Regular professional development time
- Health insurance
- The support to make business decisions and have influence on the direction of the company
- Support and training from the co-founders on virtual events
What we re looking for
Someone who
- Has knowledge and experience of email marketing: content, scheduling, analysis, and journeys
- Has experience and a proven track record of developing effective marketing content in email, paid and organic social marketing
- Has experience and a proven track record of journey mapping and creating sophisticated email journeys, conversion funnels and conversion emails
- Can regularly analyse activity and develop plans for continuous improvement
- Proficient in analytics tools such as Google Analytics
- Is great at written communication
- Can make graphics (Canva is fine) for online use
- Has great relationship building skills
- Is a team player and can work alongside others on shared goals
- Has a great attention to detail
- Is (very) organised and proactive in spotting opportunities and working towards them
- Data-driven, with strong analytical skills and attention to current trends in online marketing and measurement
- Can keep Head of Growth Marketing up to date with what s happening and what you require to make your job easier and more effective
Don t worry if you haven t worked with virtual events before, we will provide full training.
About us
Fundraising Everywhere exists to help fundraisers reach their full potential.
We inspire creativity, ideas, and opportunities by providing accessible and affordable tools for fundraisers to be able to learn in their own way and in their own time.
We care a lot about making professional and personal development accessible and affordable so all fundraisers have the skills and confidence to change the world. We do this through online events and Membership that puts the fundraiser at the heart of what we do.
You can find more about our values and how we work here .
For more information
If you have questions about us or the role, please contact
To find out what we re like to work with, please get in touch with our references who will be happy to send some details.
To apply
Fill in this short application form before 5pm January 3rd 2025 .
All applicants will be notified of the outcome by January 10th 2025.
Interviews will take place online (subtitled) on January 14th 2025 (if you are unavailable that day, please still apply and we can make other arrangements)
